The European Union and the U.K. opened formal antitrust investigations into
Facebook Inc.’s
FB -0.86%
classified-ads service Marketplace, ramping up regulatory scrutiny for the company in Europe.
Both the European Commission—the EU’s top antitrust enforcer—and the U.K.’s Competition and Markets Authority said Friday they are investigating whether Facebook repurposes data it gathers from advertisers who buy ads in order to give illegal advantages to its own services, including its Marketplace online flea market.
The U.K. added that it is also investigating whether Facebook uses advertiser data to give similar advantages to its online-dating service. The two competition watchdogs said they would coordinate their investigations.
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